Josefina Ciordia

ciordia.josefina@gmail.com

Josefina Ciordia

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Josefina Ciordia

NFC Interaction App

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An NFC-activated mobile experience that unlocks product details, actions, and tools the moment a user taps a material sample.

Completion Date

SEP 2025

Timeframe

10 days

Category

Discovery

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Challenges

We had a compressed discovery phase and only two weeks to deliver a final mockup for a pitch. The product centered on an NFC tag embedded in material samples, which introduced a unique UX problem: anyone could tap it: from the original requester to someone who found the sample in a completely different context. Designing the experience required mapping every possible user state and anticipating the next best action for each scenario. Our goal was to help architects and designers (our main user persona) move quickly by highlighting their essential tasks and shaping them into an intuitive, low-friction app flow.

Approach

We identified at least four user types, each with different needs and motivations. The focus for this case study will be our primary user persona: architects and designers. The result was a minimalist, streamlined experience with the main actions surfaced upfront. As an added value, we proposed that this tap experience could be integrated into a “Sample Library app,” allowing users to save and access their samples anytime, anywhere. This approach increases the visibility of our client’s brands while turning every interaction into a portable, actionable lead.

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The home screen surfaces the five actions designers actually need in the field: order a sample, visualize it in your space, share it with your team, contact your rep, or explore similar products.

The home screen surfaces the five actions designers actually need in the field: order a sample, visualize it in your space, share it with your team, contact your rep, or explore similar products.

Success Metrics

Designers and Architects on the platform

+150K

Materials across 560+ brands

+500K

Increase in designer engagement with physical samples

40%

See It In Space This feature closes that gap between holding a sample and understanding how it will perform in context. One tap from the sample page opens the camera. A photo of the space, and AI does the rest: mapping the material onto the surface as it would truly appear. It's the difference between imagining and knowing.

See It In Space This feature closes that gap between holding a sample and understanding how it will perform in context. One tap from the sample page opens the camera. A photo of the space, and AI does the rest: mapping the material onto the surface as it would truly appear. It's the difference between imagining and knowing.

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Brand's dashboard

Credits

Design Team: Victoria Ciordia Josefina Ciordia Matías Ross

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