Project Creator
Modular Studio

Modular Closets needed a more intuitive and flexible way for users to design their spaces. Our goal was to redesign the platform with clarity, structure, and usability.
Completion Date
SEP 2025
Timeframe
3 months
Category
Product Design | UX design
Challenges
The creator tool needed to support three different users: 1. Architects handling multi-unit projects 2. Designers or families working on a single space 3. Retail shoppers with no design experience. The existing platform was hard to navigate, required frequent backtracking, and overwhelmed users with disorganized controls and unclear editing interactions.
Approach
The needs of all three user types were mapped to create tailored flows that guide them step by step. Tools were reorganized so users only see what they need, when they need it; reducing cognitive load. Navigation was restructured into a clear, forward-moving flow. The plan editor was refined to make every interaction intuitive, with clear inputs and draggable components that behave naturally.
Design in 3D, refine in layout The 3D view allows quick edits and module additions, while the layout view offers clickable walls and flexible shapes for precise measurement adjustments.
Success Metrics
Adoption
+50% increase in user adoption
Business Impact
+40% growth in sales of complex, multi-unit projects
Simplified experience for Retail shoppers A streamlined interface focuses on closet customization, with essential view controls always accessible for an intuitive, low-friction experience.
Credits
Team: Matías Ross, Lead Josefina Ciordia, Product Designer






