Ecommerce Experience

The redesign began with mapping key user flows and wireframing a more guided exploration process. A minimalist and modern UI was developed to let the tile details stand out while keeping navigation clear and consistent. Across the homepage, category pages, product pages, and supporting sections, the layout prioritized visual hierarchy and ease of navigation. Filters were restructured to be clearer, more responsive, and aligned with how users naturally search. The sample customization tool was redesigned so selecting shapes, sizes, finishes, and colors became effortless and transparent, creating a frictionless path from exploration to ordering.